News/Announcements A Whole New World E-Fusion Participants Explore Innovative Technologies and New Uses for Old Ones By Lori Chordas - Featured in Best's Review Magazine, December 2006 The dot-com boom may have come and gone, but the Web is here to stay and it's clear that online buying of insurance has come of age. But what insurers may not be aware of are some of the myths attached. For one, Internet buying isn't relegated to the youthful or the techno- geeks. There's also the misconception that potential buyers wind up buying once logged into an insurer's Web site. That's untrue, as fewer than 2% of of visitors actually finish the process. But the Web is just part of the equation. Speakers and E-Fusion award finalists shared other new technology realms that insurers are venturing into - everything from video on demand and podcasts to wireless technologies. read more