Denise Garth // May 5, 2021
(Image credit: Shutterstock.)
For insurance, digital is the topic of the year, and possibly for the next decade!
While the industry had digital as a “priority” in nearly every survey the last few years, the events of 2020 have accelerated its importance—creating a tipping point for insurance. Malcolm Gladwell’s bestseller, The Tipping Point, described this phenomenon as a “magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” We now have a “Digital Wildfire” expanding rapidly every day, reshaping every aspect of our customers’