AI and the Amazon Effect on Commercial Insurance

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“What’s dangerous is not to evolve.”

– Jeff Bezos

Let me ask a loaded question that might ruffle a few feathers: How successful do you think Amazon would be if it only responded to 40-50 percent of the orders customers placed online? It may sound absurd, but this is exactly the predicament many commercial insurance brokers and agents are put in every day when they submit an application to a carrier on their customer’s behalf.

A lack of automation in the submission intake process means that many carriers can only respond to less than half of the

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