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We’re hearing increasingly more about AI in insurance, with some segments of the industry being more advanced in their adoption than others. In some cases, it has enabled insurers to remove the person-to-person interaction altogether, making it fast and easy to purchase a policy from your preferred device in a matter of minutes, no printing lengthy forms or kitchen table meeting with an agent required.
But AI isn’t one-size-fits-all and must be gradually and thoughtfully implemented. For life insurance carriers and annuity providers, getting on board cannot be an “us too” move. It must be strategic and