5 Reasons Insurers Are Embracing a Greenfield Approach to Innovation

(Image source: EIS.)

If you could start over, knowing what you know today, what would your life look like? Where would you live? How would you spend your time and money, and with whom?

It’s fun to let your mind wander this way. For many of your competitors, though, it’s serious business. In fact, to better focus on growth and innovation, many insurers are simply walking away from the burden of systems conversions.

More than half of insurers recently surveyed told Celent* that they’re increasing their investments in greenfield startups and launching new lines of business, and even new

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