Sproutt Raises $26M for Life Insurance that Incentivizes Healthy Behavior

(Image source: Sproutt.)

Sproutt, a New York-based life insurance distribution startup focusing on the wellness of the applicant and policyholder, has announced a $26m Series B round led by MoreTech Ventures (Tel Aviv) with investment from Harel Group (Ramat Gan, Israel), The Raptor Group (Boston), and Falcon Edge Capital (New York), alongside existing investors. The announcement says the funds will be used to further bring Sproutt’s health-incentivizing instant-issue life insurance policies direct to customers and agents. The funds will also be used to roll out a new predictive life insurance product, developed from hundreds of thousands of data points gathered from Sproutt’s customer base, according to the announcement.


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