Court documents also alleged that Simple Health Plans’ sales agents were instructed to use a deceptive sales pitch.
“The whole idea of this plan is to make your out-of-pocket expenses as low as possible,” the pitch went, according to court documents. “When all is said and done, you end up with pennies on the dollar.”
The purported fraud scheme ran from 2013 to October 2018, when the FTC filed a complaint with the federal court in southern Florida, which granted a temporary restraining order against Simple Health Plans and froze its assets.
Simple Health Plans’ former owner, Steven Dorfman, 27,