Although US insurers have put a lot into developing their digital customers experiences to attract more consumers, this has been greatly offset by rising insurance rates, J.D. Power’s newest report has found.
The recently released J.D. Power 2022 US Insurance Digital Experience Study noted that overall customer satisfaction with insurers’ digital offerings declined this year, in spire of insurers’ considerable investments in things like customer-facing websites and mobile apps.
J.D. Power has attributed this decline to rising insurance prices, and customers more willing to base their insurance purchases more on how much they can save