Product and Channel Synergy: Improving Placement for P&C Products

Denise Garth // September 20, 2022

(Image credit: Christin Hume/Unsplash.)

Your kitchen has been the same color for as long as you’ve lived in your home and you know it’s time to make a change. You don’t need the full remodel; you just need some paint (or so you think). You go to the paint store. That’s not so hard. You pick a color. If you have to agree with someone else on the color, it might be a little harder. You tap your debit card on a little machine. They shake the can for you. They

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