Why do insurers overcomplicate their language?

In insurance, LANGUAGE is a tool for differentiation. Policy language can make one insurer stand out from the next. I understand that. In fact, that’s what I try to do every single day – make my articles stand out (through my choice of language) from the next.

What I don’t understand is the industry’s insistence on using different words to refer to the same thing. Too often, insurance professionals are told (I believe by their legal departments) to use specific language and toe the party line. How those companies came up with those words is (I believe) subjective – and

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