Customers consider insurers top providers of physical, financial wellness advice

As life expectancy increases and challenges like demographic trends, the retirement savings gap, medical inflation and a shortfall of healthcare workers grow, wellness is at the forefront of customers’ minds. The report found that 69% and 67% of customers are interested in physical and financial wellness, respectively, while 37% and 24% of policyholders rate insurers as their top potential partners for physical and financial wellness, respectively.

The report found that 83% of customers are looking for on-demand customer services, 78% for ongoing physical and financial guidance, and 74% for hyper-personalized value-added services and rewards. However, only 8% of insurers have

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