4 Key Principles for Becoming a Customer-Centric Digital Insurer

Manoj Pant // October 27, 2022

(Image credit: Shutterstock.)

The insurance industry is traditionally slow to embrace shifts towards digital technology. But this is all changing now. Demanding customers have had their expectations are set higher by engaging with companies in other industries at the forefront of digital adoption. They experience personalised offerings and services and the ability to do online research and price comparisons before buying.

And now they wonder why their insurers can’t do the same. Insurance companies can’t ignore these requests any longer. Doing so will surely mean customer attrition in the months ahead.

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