Donald Light // October 31, 2022
(Image credit: Samuele Errico Piccarini/Unsplash.)
Today more cars than ever are connected, and those connected cars are creating and transmitting a lot of data. This in turn has created a gold rush among automobile manufacturers (aka OEMs), insurers, and others to find ways to monetize that data. For personal auto insurers the stakes and opportunities are greater than ever.
Connected cars create data primarily in three ways. The first is by means of specialized computer chips (ECUs) that control, monitor, and/or record vehicles’ systems and performance (e.g., the powertrain, steering, climate control,