How can independent agents help clients amid economic uncertainty?

The key for agencies to survive, and even thrive, in economic uncertainty is customer retention. Bolstering client relationships by taking initiative, leaning into the “trusted advisor” role, and leveraging technology are just some of the ways independent agents can recession-proof their business.

“While successful agency owners experience the challenges of inflation and economic uncertainty themselves, they’re taking the time to increase their outreach to their insureds and educate [customers] on their risks,” said Becker.

Having more than 15 years of insurance industry experience, Becker shared some practical tips for independent agents to weather this challenging period and grow their business

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