The insurer is dollar-for-dollar matching donations January 11 to 15 to a limit of $100,000.
State Farm has announced that it is running a Red Cross donation matching campaign for the length of this week, ending on January 15, 2021.
The insurer chose to focus on helping this charity following an extremely difficult year for fundraising.
The pandemic has made life very difficult and while businesses of many forms struggle, charities have found it exceptionally challenging to bring in the donations they need, as many types of traditional fundraising became impossible due to COVID-19. To provide support to one of the largest charities in the country, State Farm launched its Red Cross donation matching campaign.
The American Red Cross is on the scene following disasters and emergencies to make sure that anyone affected will be able to obtain the essentials they require to get through it. This can include anything from handing out food, water and other basics following a hurricane to providing safe shelter to people who have lost their home and possessions to earthquake, wildfire, or other catastrophes.
State Farm will run its Red Cross donation matching until the end of the week or until $100,000 is reached.
The insurer hopes that this campaign will help to remind people to give if they can, and to help them to know that every little bit helps. In fact, in this case, every little bit will go twice as far, doubling the impact of a donator’s generosity.
The funds raised during this campaign will be used to provide safe shelters, financial assistance, physical and mental health services, recovery support, hot meals and snacks, and other essentials to people who have been affected by disaster.
This charity is one that has been close to State Farm for some time now. Last year alone, the insurer gave almost $2 million in charitable grants to the American Red Cross for supporting disaster preparedness and catastrophe response efforts across the United States. Half of that was given to the charity as a part of the insurance company’s Annual Disaster Giving Program support.