Anthony R. O’Donnell // May 7, 2025 
(Facing page of MAPFRE AI Manifesto document. Source: MAPFRE.)
MAPFRE (Madrid) has launched a Manifesto for a Humanistic, Ethical, and Responsible AI, becoming the first IBEX 35 company to publicly define its principles for the development and use of artificial intelligence. The announcement coincides with the opening of MAPFRE’s new AI Center, a global hub for AI strategy, governance, and innovation.
The Manifesto sets out five commitments guiding MAPFRE’s approach to AI:
Hybrid AI Model – Integrating human judgment and AI capabilities to drive business value Responsible Governance – Aligning AI use with