Anthony R. O’Donnell // June 4, 2025 
(Pegasystem’ Rob Walker on stage at PegaWorld 2025. Photo by author.)
Artificial intelligence may be accelerating rapidly toward general and even superintelligence, but for Rob Walker, GM of 1:1 Customer Engagement at Pegasystems, cautioned attendees about the need to deploy agentic AI responsibly and pragmatically—especially within enterprise settings.
Delivering the closing keynote at Pegasystems’ annual user group meeting PegaWorld 2025, Walker framed the evolution of generative AI as both astonishing and unpredictable. While modern models can reflect, reason, and even coordinate with other AIs, they also continue to hallucinate, often with