Anthony R. O’Donnell // June 13, 2025 
(Image source: MAPFRE USA.)
MAPFRE USA (Webster, Mass.), part of the MAPFRE Group (Madrid), is undertaking a far-reaching transformation led by José Luis Bernal Zúñiga, Chief Data, Digital, and Innovation Officer and other senior executives. As a member of the company’s management committee, Bernal plays a pivotal role in aligning technological change with corporate strategy.
José Luis Bernal Zúñiga, Chief Data, Digital, and Innovation Officer, MAPFRE USA. (Click to enlarge.)
Bernal began his tenure focused on digital business development—specifically direct and digitally sourced distribution—but his