More than half of insurance executives say generative and agentic artificial intelligence are the technological investments that will have the most transformative impact on the industry over the next three years, according to PwC.
The professional services firm noted in a recent report that 54% of 136 surveyed insurance execs view AI as most poised to reshape the industry during that period. This was 22 points higher than the next most popular option.
Accordingly, surveyed leaders report near-term plans to heavily invest in the technology. A total of 57% of insurance executives listed both generative