A global shift toward personalization
Across the globe, leading insurers are racing to move beyond segmented, channel-specific personalization. The goal: to deliver highly individualised experiences at every touchpoint, whether digital or human-assisted, using real-time data and AI. This shift is evident in the strategies of major players such as Aviva in the UK, which has invested heavily in AI-driven customer insights and Allstate in the US, which is deploying machine learning to anticipate customer needs and personalize offers. In Asia, Ping An is integrating AI across its ecosystem to deliver proactive, context-aware engagement.