Stan Kroenke, the billionaire owner of the National Football League’s Los Angeles Rams, has taken a stand against billboards that he says threaten the prosperity of his $5.5 billion sports and entertainment complex in the nation’s second-largest metropolis.
Kroenke alleged in a lawsuit that by allowing digital billboards to go up near his SoFi Stadium, the city of Inglewood, California is violating its agreement with him and will siphon consumer spending from the home of the Rams and site of this year’s World Cup games, the 2027 Super Bowl and 2028 Olympic events.
The advertising