Poll: Consumers OK with AI in P/C Insurance, but Not So Much for Claims and Underwriting

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A poll to understand American consumers’ attitudes toward artificial intelligence in the property/casualty insurance sector shows the strongest support for AI’s use in fraud detection, delivering personalized products and promotions and AI in customer service.

According to a poll conducted by Insurity, a provider of cloud software for insurance carriers, brokers, and MGAs, 35% of consumers polled supported using AI to further fraud detection efforts.

This was followed by 32% of respondents supporting AI’s use to deliver personalized products and promotions and 24% of consumers supporting AI in customer service.

There was a marked resistance

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