It’s the New Model Year: What is the New Standard Equipment for L&AH Insurers?

Denise Garth // October 2, 2023

(Image credit: Julian Jagtenberg/Pexels.)

In August and September, auto manufacturers traditionally begin selling the next year’s models. The practice started in 1936 when Franklin Delano Roosevelt asked auto manufacturers to adjust their annual factory retooling schedule to keep auto workers working during the holiday seasons. It was meant as an economic stimulus.

In most model years, you don’t see many changes. We see the automotive tweaks with a few angles and a few new styles—big changes are few and far between. Interior touchscreens are getting larger. Smart device options are growing.

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