And using that motivator, AAMI, the Australian insurer, has rolled out a nationwide campaign that treats driver monitoring like a public contest – part acquisition play, part road-safety experiment. The insurer is expanding an existing telematics programme so that anyone – not just policyholders – can download an app that records trip-level behaviour, scores drivers on metrics such as speeding, hard braking, cornering, acceleration and phone use, and posts leaderboards and prizes to spur participation.