Anthony R. O’Donnell // November 7, 2025 
(Image source: Fisent website.)
Toronto-based Fisent Technologies applies AI to automate one of the most persistent friction points in insurance—interpreting unstructured content that breaks workflow continuity. “We focus on applying AI to business process automation, specifically content processing,” says founder and CEO Adrian Murray. “That’s really our whole thing. We’re narrow by design, but deeply focused on a very real problem.”
Fisent’s origin story traces back to the banking sector. Murray launched the company five years ago with a know-your-customer (KYC) automation platform that served commercial banks. But as he tells